Hey! It’s me Doreen, just checking in.
We’ve come a long way since our pizza meeting last week.
The Checkered Giant (our venture that will produce Fine Art Reproductions) has become a reality. Once we had our name, our creative team went to work. We needed a mark that would leave an impression and show that we are committed to creativity and quality. Our team did not disappoint us. Just as they do for our clients when designing their logos, our designers David, Kristen and Erin began brainstorming and sketching to come up with that ultimate mark that would satisfy us all. Not an easy task because we are a company filled with creative and innovative thinkers! The critiques would be brutal.
Like most jobs that come through a creative house like ours, we were on a deadline. The turnaround time was quick. Each designer rose to the occasion and presented us (the rest of the Custom Direct team) with their interpretations of The Checkered Giant. Wow! This was going to be difficult. As we do for all our clients, each designer presented their design and their rationale behind those designs. It’s so fun to see firsthand, how creative minds think! As is often the case, we didn’t find the right fit at that first meeting, but we were close. After some tweaking and a few more meetings, The Checkered Giant has a mark! It will debut next week, so stay tuned…
